The Webmaster
Posted By elizabeth on September 19, 2011
Visible means that the scrolling banner on the screen of the website visitor is not immediately visible. As a screen resolution of the visitors should be assumed at the time of 1024 768 pixels. Unfortunately, many banner exchange systems, no strict requirements for the placement of banner advertisements. This means that many webmasters banish the banner exchange advertising in the foot area (outside the viewable area) or "sub-banner exchange" and thus the effect of advertising tends to zero. The Webmaster criminally overlooked that appears also to their own advertising in these areas and is thus intended to make its own Web site publicized missed completely. To even participate in an advertising or even an effective and equitable for all advertising Websites can be achieved, must be placed the banner at each site in the visible range.
One exception is "content pages, which present good and a lot of content on their websites and in contrast to, for example, forums, communities, dating services, etc. have an inherently limited number of page impressions per visitor. On these pages a banner unfolded even when not visible, a significant advertising effect, as most visitors read the rule and consider the content so that the entire page. 2) The design of the banner ad: Your own banners to be displayed on affiliated sites should be designed to be that this banner generates attention from the visitors, as well as that achieved in a normal banner advertisement should. In general, should be in favor of the advertising banners graphically appealing, use a large print, short sentences or keywords contain and arouse the curiosity of the visitors through the content and presentation.
These are animated banners in GIF format, a much better effect as a purely static banner. 3) The general quality of the participating sites in the network: There is a huge variety of qualitatively different sites on the web. Websites with poor content or a lot of advertising (some up to 100% advertising) have a much smaller effect on sales. An important role is also played as the page views come about or where visitors get to the home page. Forced to witness the clicks, visitors exchange, Paid4 providers and the like. The operator of the banner exchange system but also the participants in the advertising exchange should first examine the quality of the participating sites rough. This may, for example from a list of the top sites with the most banner displays, which provide many exchange systems as public statistics are available. 4) The topics of relevance of the advertising content, or target-relevance: is displayed between the banners and the website on which the banner should be a degree of relevance of topics or focus group relevance. It makes no sense if the Example, a network of friends that are friends to meet and has specialized in new people, and has a very young audience, advertising for a senior citizens home page is displayed (no target-relevance). Neither action will unfold, when displayed on a web of Mathematics and Statistics advertising for painting and decoration is (no themes-relevance). A certain degree of relevance is usually achieved by the banner exchange system has a more or less fine system to target and blocking groups, or is read even the subject contents of the individual sites, while also setting the part of participants in the advertising exchange are possible. This system should be used by webmasters as effectively and also by "trial and error" will be modified from time to time.
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